As an experienced freelance Sr. SEO Specialist for over the last 20 years, I can say that Real SEO™ in 2025 has gone well beyond traditional website optimization techniques.

Real SEO™ now encompasses a holistic approach to optimizing a business's entire digital presence across multiple platforms and channels.

Below is a simple example of SEO Proof where traditional Exact Domain Match (EDM) with Exact Social Brands have been working together to create a dominant branded search result. 

Digital Marketing Is A Progression

It's like growing a garden or raising a child. Lots of variables, some universal constants and each entity is unique to it's own situation.

Meaning, that whether they're plants or children, they have things in common with others like them, maybe even seemingly identical things but changing their location, tone or vibe they give can drastically change their influence.

Here's how I've weathered years of algorithm changes that consistently still works today.

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Cover Video Image: Real SEO Expert Marathon

It’s 2025. Artificial intelligence is writing poetry, self-driving cars are dodging potholes like seasoned drivers, and yet—search engines remain as picky as ever.

The burning question on every business owner’s mind. Who are the real SEO™ experts?

Spoiler alert. We're the same ones who’ve been crushing it year after year. Why? Let’s dive in.

1. As Experts We know Not to Chase Trends. We Prefer Mastering Foundations

Real SEO experts know that the heart of SEO hasn’t changed since the days of dial-up (okay, maybe DSL). High-quality content, strong backlinks, and seamless user experiences still reign supreme. Sure, algorithms evolve, but the fundamentals are evergreen.