Real SEO™ in 2024. An Expert's Opinion on What's REAL & What's NOT

✍ Written by Krisada Eaton.    🔊 Read by AI Assistant Jennifer.

As an experienced Sr. SEO Specialist, I can confidently say that Real SEO™ in 2024 goes far beyond traditional website optimization techniques.

It encompasses a holistic approach to optimizing a business's entire digital presence across multiple platforms and channels.

A holistic approach has substantial benefits, not least of which is the path to 1st Page Dominance.

But before we arrive at that ultimate SEO destination of 1st Page Dominance, we need to determine what's really going to get us there, and more importantly, to avoid what's NOT.

Ok ...So What’s REAL SEO™?

 

Let's Discover Real SEO™ in 2024 Together

Finding Real SEO™ is about optimizing your entire business's overall visibility and authority in an over crowded digital universe, not just the visibility of your website. This shift reflects the changing nature of search and user behavior.

 

🔑 Optimizing Beyond Your Website

While website optimization remains important, Real SEO™ now involves:

✅ - Optimizing presence on third-party platforms that rank for target keywords

✅ - Leveraging social media platforms with search functionality

✅ - Enhancing visibility on industry-specific directories and review sites

 

🔑 User-Centric Approach

 Real SEO™ in 2024 prioritizes user experience and satisfaction above all else. This includes:

✅ - Focusing on Core Web Vitals and overall site performance

✅ - Creating high-quality, trustworthy content that demonstrates expertise (E-A-T principles)

✅ - Optimizing for featured snippets and zero-click searches

 

🔑 Embracing AI and Machine Learning

With the advent of Google's Search Generative Experience (SGE) and other AI-driven search features, Real SEO™ now involves:

✅ - Optimizing content for AI-generated responses

✅ - Understanding and adapting to machine learning algorithms

✅ - Leveraging AI tools for content creation and optimization

 

Key Strategies for Real SEO™ in 2024

To implement Real SEO™ effectively in 2024, consider the following strategies:

1. Comprehensive Digital Presence: Optimize your business across all relevant platforms, not just your website.

 

2. Content Quality and Expertise: Create authoritative, in-depth content that demonstrates real expertise in your field on all platforms.

 

3. User Experience Optimization: Prioritize site speed, mobile-friendliness, short text blocks and intuitive navigation.

 

4. Local SEO Focus: For businesses with or without physical locations, emphasize local search optimization.

 

5. Video SEO: Incorporate video content and optimize it for search engines.

 

6. Voice Search Optimization: Adapt content for voice-activated devices and natural language queries.

 

7. Data-Driven Decision Making: Utilize analytics to inform and refine your SEO strategy.

 

8. Featured Snippet Optimization: Structure content by concisely answering the question in short paragraph to increase chances of appearing in featured snippets.

 

9. Entity-Based SEO: Focus on building topical authority and establishing your business brand as an entity in search engines.

 

10. Answer Engine Optimization (AEO): Optimize content to directly answer user queries.

 

🔑 The Impact of Real SEO™ in 2024

 Implementing Real SEO™ strategies in 2024 can lead to:

✅ - Increased organic visibility across multiple platforms

✅ - Higher quality traffic and improved user engagement

✅ - Better conversion rates and ROI from organic search

✅ - Enhanced brand authority and trust

 

Real SEO™ in 2024 is about executing these core concepts in a way that puts users first.

It requires a holistic approach that goes beyond traditional on-page optimization.

By embracing these new concepts and strategies, businesses can effectively improve their online visibility, attract more qualified leads, and ultimately drive growth in an increasingly competitive digital arena.

 

⛔ It is as crucial to also understand what doesn't constitute Real SEO™ in 2024

The Golden Era of search engine optimization has progressed significantly from the days of S E O's wild wild west. 

The ghost of once powerful techniques are now outdated, ineffective, or even harmful to your online presence.

 

So Now, Let's Talk About What's Not Real SEO™ in 2024

 

⛔ - Keyword Stuffing and Over-Optimization

In 2024, keyword stuffing is not only ineffective but can actually harm your search rankings.

Search engines have become sophisticated enough to recognize and penalize content that unnaturally overuses keywords. Real SEO focuses on creating high-quality, user-centric content that naturally incorporates relevant keywords and topics.

 

⛔ - Ignoring User Experience

Neglecting user experience (UX) is a major misstep in 2024.

Search engines, particularly Google, place significant emphasis on Core Web Vitals and overall site performance. Websites that prioritize fast loading times, mobile-friendliness, and intuitive navigation are more likely to rank well. Real SEO™ in 2024 involves a holistic approach that considers both technical optimization and user satisfaction.

 

⛔ - Relying Solely on Traditional On-Page Optimization

While on-page optimization remains important, it's no longer sufficient on its own.

Real SEO™ in 2024 goes beyond just optimizing meta tags and headings. It involves a comprehensive strategy that includes off-page factors, content quality, and establishing topical authority.

 

⛔ - Neglecting AI and Machine Learning

Failing to adapt to AI-driven search features is not Real SEO™ in 2024.

With the introduction of Google's Search Generative Experience (SGE) and other AI-powered search capabilities, SEO strategies need to evolve. Ignoring these advancements and not optimizing content for AI-generated responses can lead to decreased visibility in search results.

 

⛔ - Focusing Only on Website Optimization

In 2024, Real SEO™ extends beyond your website.

Neglecting to optimize your presence on third-party platforms, social media, and industry-specific directories is a serious misstep. Search visibility now encompasses a broader digital ecosystem, and focusing solely on your website is an outdated approach.

 

⛔ - Disregarding Voice Search and Natural Language Queries

With the increasing popularity of voice-activated devices, ignoring voice search optimization is not Real SEO™ in 2024.

Failing to adapt your content for natural language queries and conversational search patterns can result in missed opportunities for visibility.

 

⛔ - Overlooking Video SEO

In 2024, video content plays a crucial role in search visibility.

Neglecting video SEO and not incorporating video content into your overall strategy is a significant oversight. Real SEO™ involves optimizing video content for search engines and leveraging its potential to improve rankings and engage users.

 

⛔ - Ignoring Local SEO

For businesses with physical locations, disregarding local SEO is a major mistake in 2024.

Real SEO™ involves optimizing for local search queries, managing Google My Business listings, and ensuring consistency across local citations.

 

⛔ - Relying on Low-Quality or AI-Generated Content

While AI tools can be helpful, relying solely on AI-generated content without human oversight and editing is not Real SEO™ in 2024.

Search engines value high-quality, original content that demonstrates expertise and authority. Simply copying and pasting AI-generated text is likely to result in generic, low-value content that fails to rank well.

 

⛔ - Neglecting Data-Driven Decision Making

In 2024, Real SEO™ is data-driven. Failing to utilize analytics to inform and refine your SEO strategy is a significant oversight that can be detrimental.

Ignoring key metrics and not adapting your approach based on performance data can lead to ineffective and outdated SEO practices.

Real SEO™ in 2024 is about embracing a holistic, user-centric approach that adapts to the eruption of AI influences by staying current with technological advancements, prioritizing quality content and user experience, and leveraging data to guide strategies.

By avoiding the ghost techniques of a bygone SEO era and focusing on comprehensive, forward-thinking SEO strategies, businesses can reap the benefits of improved online visibility and forge meaningful results in this increasingly competitive AI digital universe.